Coupa clients and partners are bullish on the small business expend administration (BSM) suite’s product or service and strategic course — though the expanding scope of Coupa’s products line will make it increasingly harder to fulfill all user forms, in accordance to some attendees at Coupa Encourage 2022.
Covering Coupa’s flagship conference stay, from the Cosmopolitan in Las Vegas, for the first time in three a long time, Commit Matters set out to consider the temperature of the Coupa group. Our analysts held numerous discussions with Coupa’s “Spendsetters” — exemplary prospects from the Coupa neighborhood — as well as other existing end users, associates and prospects who occupy quite a few industries and use a number of Coupa programs inside the Coupa solution suite.
Specified Coupa’s ongoing transformation since Encourage 2019 — the provider has continued to broaden by way of the two natural and organic improvement and acquisition in the intervening years, such as important pushes into treasury, supply chain and T&E — we aimed to gather a sense of Coupa’s present standing in the procurement landscape and the methods it could just take to tackle evolving shopper wants.
Precisely, we asked dozens of attendees the pursuing thoughts:
- How perfectly do you believe Coupa is positioned right now to tackle the whole scope of procurement difficulties (i.e., multiple directions in addition to main cost savings plans)?
- What do you check out as the most essential points for Coupa to devote in more than the next 5 years dependent on your organization’s particular programs or requirements?
Respondents’ sentiments about Coupa have been frequently positive, as most agreed that the supplier is now effectively outfitted to deal with the shifting scope of procurement difficulties currently. Recommendations, for Coupa’s long run item enhancement had been, in many scenarios, primarily based on respondents’ own predictions for industry traits that they hoped Coupa would grow into, somewhat than perceived gaps within Coupa’s existing choices.
Complete-scope procurement, today
General, responses about Coupa’s recent standing were quite optimistic.
A number of partners mentioned Coupa’s historic investments in quite a few distinctive areas to deal with opportunity shortcomings. A different outlined that Coupa’s emphasis on aligning incentives with companions to be certain that both parties are totally invested in the partnership would make it much easier for the service provider to quickly tackle any issues that might arise.
Furthermore, shoppers mentioned that corporations exterior of North The united states and Europe are ever more considering Coupa as a contender to their installed procurement devices, as it is attaining bigger manufacturer recognition in areas this sort of as Latin America and Asia. CBRE, a provider of professional genuine estate providers, furnished as portion of its Spendsetter story this year an fascinating illustration of Coupa’s means to help e-invoicing enablement for suppliers as component of a rollout in Japan.
At the exact same time, nevertheless, some of the companions, clients and potential clients we spoke with lifted issues about how a company as large and as development-oriented as Coupa, like any other significant suite supplier, will struggle sufficiently to fill each individual hole that customers desire. A single procurement govt from a companies firm, for case in point, explained the roadmap presentation on the second day of the convention as “a bit overwhelming,” offered the quantity of locations the Coupa suite now touches further than main procurement.
Although Coupa can and will continue on to make merchandise enhancements and acquisitions to augment its choices, it will be important for the supplier to carry on to increase its messaging customized to the desires of multiple kinds of clients by maturity, devote concentrate and scope of the group as it continues to grow.
Hunting ahead: perspectives on Coupa’s following five many years
When prioritizing regions of biggest value for Coupa’s foreseeable future, customers and associates frequently homed in on a established of matters they seen as the potential direction of the sector. These bundled payments/treasury, provider management (primarily with respect to risk and sustainability) and implementations and integrations.
Bridging payments and treasury
Coupa Pay out is a leading, and comparatively sophisticated, module in its field, and a person in which numerous prospects, together with, but not minimal to, Pay companions, would like Coupa to invest in the coming years. This will come as no surprise, as Coupa’s concentration on capturing a larger share of the nonetheless-underserved center marketplace dovetails with a have to have by these organizations to automate payment and hard cash-administration processes.
Devote Issues analysts interviewed two B2B payment remedy associates and Coupa partners that each see worth in investing in Coupa Pay out.
According to Earl Mundy of Wex, which specializes in payment processing for the fleet management market, raising the variety and form of digital cards offered by Coupa’s payments hub would be useful to shared prospects.
Likewise, Todd Morgan of Transfermate explained more growth of the capability of Coupa Fork out to bridge doing work capital and treasury administration subject areas with payment processing (e.g., managing foreign exchange/currencies difficulties) would be valuable for mutual clients.
Notably, Coupa client sessions included a new target this yr on bridging payments and treasury, delivering a a single-quit-shop method to money management that in certain appealed to mid-marketplace organizations that Shell out Issues spoke with. Whilst lots of payments-treasury synergies nevertheless keep on being to be realized on the roadmap, we have been stunned to listen to buyers and prospective clients embrace the potential of bringing these two features closer together, potentially indicating a new way in the sector in line with the “SpendFi” suite we explained in a recent investigate transient.
Provider danger jumps up the agenda
In accordance to our interviewees, supplier management is another concentrate place the place they would like to see continued financial investment from Coupa. Coupa’s provider administration option attributes equipment that organizations can use to assess and control risk, which Coupa companions can apply and integrate with their techniques. (Coupa’s client advisory boards prioritize abilities for buyers.) In accordance to Celia Landesberg of Coupa spouse EcoVadis, an expenditure in Coupa technologies essential to embed sustainability on an particular person user stage — beyond the standard provider/entity stage — would be beneficial to organizations that want to evaluate their sustainability and threat performance.
Additionally, Caique Zonolo, Senior Director and Head of Challenge Management at Interos, explained that Coupa “should concentration on owning a most effective-in-class eyesight for the long run,” by delivering a holistic perspective of supplier risk and opportunity disruptors. A single merchandise Zonolo prompt was for Coupa to develop a feature that investigates why a enterprise has been flagged for a hazard occasion, in addition to the details of what took place and where by.
Coupa at this time scores between the prime 2 in our Risk persona in the Provider Management SolutionMap, which is partly testimony to its technique to building its own possibility checking and assessment products and solutions, relatively than rely on partnerships for this sort of abilities, and its posture as a “hub” for many chance and sustainability companions, augmented by insights and trends acquired from community.ai facts.
The Risk Aware solution, in blend with capabilities attained from Coupa’s Provide Chain Layout and Scheduling alternatives, is more and more moving from a 3rd-get together and n-tier danger-centric application (i.e., entity amount) to a additional holistic supply chain possibility management answer, offering it better overlap with sellers like riskmethods, resilinc, Everstream Analytics and partner Interos.
Other suites and standalone players (e.g., LevaData) have more normally chosen to address the SCRM dilemma by using a partnership model. Coupa, nonetheless, combines its own info and ability to operationalize danger with partners and their facts, like EcoVadis, Stability Scorecard and Interos. This method assists it much more deeply embed possibility “in context” via the S2P cycle, and we be expecting to see far more concrete specifics of synergies from Provide Chain Style and design and Preparing that complement Possibility Conscious in coming releases.
Information and integrations variety the foundation
Ultimately, implementations and integrations ended up pointed out by some Coupa associates throughout our conversations as an area of their concentration in the coming years.
Raphael Almeida is a Pre-Revenue Supervisor at Procurement Garage, a consulting group in the procurement and provide chain room, and the biggest Coupa partner in Latin The usa. In accordance to Almeida, his firm would like to see elevated expenditure in supporting procurement and provide chain implementations with criteria unique to his regions, as effectively as in enhanced usability for sourcing optimization.
Yuchen Qin of Connor Group also provided her enter on how Coupa can go about investing in integration and implementations. Her corporation is a specialized consulting company that assists purchasers with ERP and Coupa implementations, in addition to providing acquire-in products and services for processes.
For Connor Group Qin would like to see investments in integration bundles, in between ERP and other methods including custom integrations, plug-ins and implementations, for illustration the NetSuite and Coupa integration.
A like-minded community
As our conversations unveiled, Coupa and its neighborhood users remain, in most conditions, aligned on latest and foreseeable future priorities for the business shell out management suite. To wit, lots of of the investments talked about by our interviewees are presently beneath way in Coupa’s 2022 innovations and roadmap.
Nevertheless, Coupa shoppers and associates have numerous insightful thoughts on how Coupa can ideal innovate based on precise needs, and we anticipate that comments to come to be significantly diverse as Coupa item traces each develop in scope and meld beforehand siloed spots.
We search forward to observing how Coupa continues to innovate, in particular at its existing pace of expansion and enlargement into new purchaser styles and markets.