What whitewater rafting can teach us about running a small business

20 years ago, Connie Martinez made the decision she and her buddies wanted to have extra enjoyment. Martinez was a clever, bold female residing in Silicon Valley. Most of her buddies have been also accomplished females who put their electricity into their careers and their families. Like many businesswomen and business owners, they didn’t shell out a good deal of time getting care of by themselves. 

“One day Martha Kanter and I ended up alongside one another,” claimed Martinez, and we mentioned, “We need to have much more exciting. My spouse and children and I had been white h2o rafting, so I received the plan of finding together with friends to go rafting.”

So, Martinez made the “Wild H2o Women” – a team of about 25 girls who, the moment a year, vacation from the Bay Spot to Ashland, Oregon, wherever they see plays at the Oregon Shakespeare Festival, shop, strike the spa and hold out.

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The Wild Water Women reunite yearly for a weekend of entertainment, shopping, dining – and serious whitewater rafting.

But the activity that cements the group’s bond is a complete-day, white-knuckle whitewater rafting vacation on the Higher Klamath River.

This is no snooze cruise. It’s a continuous sequence of 47 named rapids, with a lot of categorized as IV and IV+. Rapids are rated on a Class I-VI scale with Course IV “characterized by extreme, effective, turbulent water…risk of personal injury to swimmers is average to substantial.”) 

“We had only 1 purpose for obtaining together,” explained Martinez, “to have enjoyable and take pleasure in one a different. There is no networking, no job hunting. No a single is in this article to use 1 one more.”

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How to create a very long-lasting firm

“We had only one reason for getting together,” says Connie Martinez of the annual Wild Water Women trip: “To have fun and enjoy one another. There’s no networking, no job hunting. No one is here to use one another.”

I’m lucky that Martinez, a close friend, invited me to be a Wild Water Girl. More than the yrs, I have acquired a large amount about organization, myself, and friendship from the Wild Water Ladies.

You, much too, can learn a ton about running a compact business enterprise from the persons who’ve designed the Wild H2o Ladies do well for two a long time.

Martinez, in certain, is an instance of how to make a extensive-long lasting firm. She did all of the next:

Maria Flores

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