Walmart Connect Announces First Strategic Agency Partnership with Omnicom

Agreement Allows Cross-Display screen Organizing in Omni From Walmart Audiences

CANNES, France, June 20, 2022 /PRNewswire/ — Walmart Hook up – the closed-loop omnichannel media organization of America’s most significant retailer presenting advertisers an possibility to get to Walmart shoppers on Walmart’s internet site and app, across its physical locations, and throughout the world wide web – these days announced a strategic partnership with Omnicom Media Team, the media solutions division of Omnicom Team Inc. (NYSE: OMC).  The partnership marks the first these kinds of arrangement among Walmart Link and an agency holding corporation.

Generating the announcement at the Cannes Lions Pageant of Creativity, Walmart Executive Vice President and Chief Revenue Officer Seth Dallaire said, “As entrepreneurs put together for the deprecation of 3rd-get together cookies, we’re building a platform and ecosystem that leverages the scale of Walmart’s initially-celebration details and strong consumer associations to help them provide potent ROI in an ever more fragmented natural environment. Our partnership with Omnicom illustrates Walmart Connect’s aim on driving development, increasing merchandise capabilities and educating the field on the job retail media platforms have in providing measurable remedies that join purchasers with omnichannel buyers.”

Encompassing pricing, agency guidance, ongoing products responses and ground-flooring options, the partnership provides a broad spectrum of strategic and professional added benefits to Omnicom purchasers. Most substantially, the arrangement allows cross-monitor preparing in opposition to Walmart audiences in Omni – Omnicom’s open operating process which orchestrates much better results for clients across the complete purchaser purchasing journey – enabling Omnicom’s companies to supply related encounters throughout media and commerce platforms with-in owned, acquired, and paid out environments.

Planners can identify the domains, apps and screens with the most effective get to and price tag for Walmart audiences and working with the Omni ID, they can also thrust advertiser’s initially-get together details to the Walmart DSP in which it brings together with Walmart audiences.

By optimizing provide paths as nicely as stock setting up on the Walmart DSP and in Omni, this strategic alliance with Walmart Link and Omnicom interprets to increased investment effectiveness and effectiveness for our clients,” claims Megan Pagliuca, Chief Activation Officer, Omnicom Media Team North America.

The Walmart Connect/Omnicom partnership signifies the intersection of several sector developments, which include the increasing affect of retail media networks agencies’ increasing footprint in commerce and improved curiosity in collaboration among vendors, organizations and marketers looking for aggressive benefit in an accelerated market. 

“Landing the first holding corporation partnership with Walmart Connect marks another differentiator in Omnicom’s connected commerce supply,” claims Omnicom eCommerce CEO Frank Kochenash, “although also demonstrating the special prospect for information interoperability that the Omni system provides shops.”  

The agreement continues the collaboration involving Walmart Join and Omnicom that started in 2021 with Omnicom Media Group’s participation in beta exams for the Walmart DSP’s frequency cap operate.

About Walmart Connect  
With 150 million weekly omnichannel buyers, Walmart is deeply built-in into customers’ life and understands how they have interaction with products and solutions and manufacturers throughout their shopping journey. Walmart Link aids brand names join with our prospects more usually and far more meaningfully than ever ahead of to speed up shared progress. As the closed-loop media company of America’s major retailer, Walmart Connect provides unparalleled alternatives for models to attain their wanted consumers no make a difference wherever, how, and when they store. For further facts, visit and More than media. Meaningful connections.

About Omnicom Media Group  
Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), a leading world marketing and company communications corporation, providing products and services to a lot more than 5,000 shoppers in far more than 70 international locations. Omnicom Media Team consists of total- services media organizations Hearts & Science, OMD and PHD efficiency internet marketing agency Resolution Optimum Sports activities Media and Internet marketing and the Annalect facts and analytics division that developed and manages the Omni open up functioning technique that orchestrates better results for clientele throughout the full consumer advertising journey. 

Supply OMD

Maria Flores

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