Tealium ranked #1 Global Leader in Customer Data Management by Research In Action

This marks Tealium’s 2nd yearly prime-rating in the Vendor Assortment Matrix™

SAN DIEGO, Dec. 20, 2022 /PRNewswire/ — Tealium, the largest unbiased and most dependable shopper information system (CDP), currently announced it has gained the top worldwide position for Shopper Details Management by Study In Action.

Analysis In Action’s Vendor Assortment Matrix™ ranks the prime 15 shopper facts administration corporations, with above 140 full companies throughout the environment analyzed. Rankings were mainly established as a result of an in-depth world survey of a lot more than 1,500 senior advertising and business enterprise leaders, complemented with expert analyst investigate.

“We are generally happy to be provided as a primary CDP in analyst reports, and we are primarily very pleased of our Study In Action position, as it is really dependent principally on a significant global study of buyer details administration (CDM) leaders,” claimed Matt Parisi, Director of Products Promoting at Tealium. “This validates our technique to CDM and our relentless aim on offering true worth for our consumers, not just effective engineering.”

Top standards analyzed included the company’s sector existence, progress price, and shopper traction, in which Tealium rated the best across the board. Each individual company was ranked based on merchandise, company, and company good quality in addition to their solution on system and success-driven execution.

Tealium been given the maximum rating general for ‘strategy’, exclusively for its ‘vision’ and ‘go-to-market’ capabilities, and been given a 98{8ba6a1175a1c659bbdaa9a04b06717769bcea92c0fdf198d429188ebbca09471} inside of the ‘recommendation index’. Also, Tealium scored #1 in ‘customer satisfaction’ and ‘price vs. value ratio’ categories.

“Tealium is one particular of the handful of suppliers that deliver messaging and features to all a few client CDM communities: marketers, details analysts, and developers. It spans the CDM environment from gathering the ‘breadcrumbs of identity’ proper by way of to serious-time activation of marketing strategies,” stated Peter O’Neill, Exploration Director at Investigation In Motion, in the report.

Tealium was also recognized for its specialization in extremely-controlled and privateness-arduous industries. The corporation was the first to release a HIPAA-compliant CDP answer for the two the health care and pharmaceutical sectors. On top of that, Tealium just lately introduced its Trustworthy Shopper Perspective set of product or service solutions, delivering data high-quality and enrichment abilities crafted on a real-time foundation to dependable much better consumer encounters, all even though honoring privateness tastes in present day hugely-controlled planet.

O’Neill ongoing in the report, “The vendor has been resolving shopper details difficulties in the most privacy-arduous industries because 2013. Prospects report that it works with them as a legitimate spouse with a extremely responsive services corporation.”

Investigate In Action GmbH is a main impartial data and communications technologies exploration and consulting firm. The company provides both of those ahead-on the lookout as effectively as practical guidance to business as very well as vendor clients.

Download the whole report in this article. To retain up with the newest firm news, stop by Tealium’s Newsroom.

About Tealium

Tealium connects purchaser data across world-wide-web, cellular, offline, and IoT so firms can greater link with their prospects. Tealium’s turnkey integration ecosystem supports far more than 1,300 designed-in connections, empowering models to build a finish, authentic-time shopper facts infrastructure. Tealium’s alternatives include things like a purchaser info system with machine studying, tag administration, an API hub and data management options that make consumer knowledge more worthwhile, actionable, privateness-compliant and protected. Additional than 850 major enterprises in the course of the globe trust Tealium to electric power their consumer facts tactics.

For much more information, visit www.tealium.com.

Media Get in touch with:
Natalie Passarelli
[email protected]

Resource Tealium

Maria Flores

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