Want more deals? Visit CNN Underscored’s Guide to Black Friday for wall-to-wall coverage of the best discounts to be found during the biggest shopping event of the year. For many, Black Friday conjures an image of throngs of shoppers waiting outside major retailers hoping for deals on big ticket items like TVs […]

To reach Gen Z, businesses have had to get creative with social media platforms, like TikTok. According to the 2022 Shop Small® Impact Study from American Express, 72{8ba6a1175a1c659bbdaa9a04b06717769bcea92c0fdf198d429188ebbca09471} of small business owners said their customers rely on social media channels for store news, and almost 88{8ba6a1175a1c659bbdaa9a04b06717769bcea92c0fdf198d429188ebbca09471} said it has helped […]