Social media success takes Phat Ash Bakes from home business to brick-and-mortar

Ashley D’Acunto, the co-proprietor of Phat Ash Bakes, suggests she has generally liked baking for pleasurable — feeding her partner, Israel Erazo, and her co-employees — but when the pandemic strike she abruptly located herself with a lot more time on her palms.

“I was performing at Lululemon in Winter season Park and the shop closed for COVID. And it gave me time to, you know, in fact make a web-site and target,” D’Acunto claimed “And then it just genuinely took off you absolutely everyone was on their mobile phone. Every person was quarantined, paying time on social media and Instagram, scrolling and so it truly just worked out for us in that feeling.”

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D’Acunto in fact credits her coworkers at Lululemon for pushing her towards starting up the business enterprise with her spouse. One employee in specific seriously gave her the nudge she required.

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“Maddie is my good friend from Lululemon who established up my to start with bake sale, she built me my to start with Phat Ash shirt, she named enterprise. I necessarily mean this female is unbelievable just because she’s a fantastic individual,” D’Acunto reported. “She was like, ‘I know you like to bake. You must truly just make a business termed Phat Ash Bakes.’ And I was like, ‘Oh my God, you are proper. I’m not even gonna alter it. It’s fantastic.’”

That bake sale was D’Acunto’s 1st foray into cookie gross sales, but when the pandemic shut down a great deal of the place, Phat Ash shifted to Instagram.

“People would slide into our DMS, spot an buy with us and we would satisfy them in the Target parking great deal following to our residence,” D’Acunto explained. “And then we had been like, ‘OK, this type of appears to be a small shady. And possibly we should really have a genuine location, rather of conference in this parking ton and handing a brown bag around to these strangers.’ And so then we had a pickup spot, we manufactured it additional official.”

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Her social media accomplishment ongoing to swell. Now, with far more than 17,000 Instagram followers, Phat Ash has moved into Orlando’s Fashionable Mills 50 District. The small business shares the area at 912 N. Mills with Grilled Cheezus.

“We are positioned in the back of the building. So, variety of, like you could pull up into our discreet spot,” D’Acunto claimed. “There isn’t a whole lot of signage, which is intentional and so it’s like you really feel like ‘Yes, I identified it.’”

D’Acunto stated she currently has additional than 200 flavors for her cookies which get rotated in and out weekly and seasonally. There is a single taste that is often provided, the chocolate chip cookie.

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“One, you simply cannot go mistaken with chocolate chip,” she said. “Two, I assume you can normally foundation how fantastic cookies are from a person off their chocolate chip, since if they make a superior chocolate chip, then I have religion that the rest will be fantastic as well. And the past cause is we do a large amount of charity and neighborhood function. We donate $1 of each chocolate chip cookie that we sell at the stop of the month to a different charity.”

Phat Ash has donated to a range of charities which includes Zebra Coalition, Future Stage Orlando and SALT Outreach.

In the most recent episode of Florida Foodie, D’Acunto talks about how her company has developed and where the inspiration for her cookies comes from.

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Be sure to adhere to our Florida Foodie hosts on social media. You can come across Candace Campos on Twitter and Fb. Lisa Bell is also on Fb and Twitter and you can verify out her children’s reserve, “Norman the Watchful Gnome.”


Florida Foodie is a bi-weekly podcast from WKMG and Graham Media that usually takes a nearer seem at what we try to eat, how we eat it and the effect that has on us right here in Florida and for everybody, just about everywhere. Obtain new episodes on Apple Podcasts, Spotify or where ever you down load your favored podcasts.


Copyright 2022 by WKMG ClickOrlando – All rights reserved.

Maria Flores

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