Sweet Liberty Candy Firm, established in September, operates totally out of Jaqueline Bell’s household kitchen area, where by she makes many flavors of nut brittle. She ran her former firm, JK Brittleworks, alongside her ex-partner, but when it dissolved in 2020, Bell stepped out to produce a company of her individual, running as the sole employee.
“As a enterprise, I named it Sweet Liberty because I really like to spread the information that liberty is so several distinctive matters, and liberty is so personal to what individuals imagine it is,” Bell said. “I identified my liberty following I divorced my ex-husband and just missing my full entire world final 12 months and I consider every person demands to be this free.”
Bell mentioned her first fascination in brittle led her and her daughter to experiment with new brittle flavors in their kitchen area each individual Sunday. From the previously JK Brittleworks to Sweet Liberty, good friends and faithful shoppers have supported her by way of it all.
Demetrius Howard, a faithful consumer of Bell’s given that 2014, stated he was ecstatic to learn Bell would be providing brittles once more.
“In supporting compact companies like this, you get greater associations, superior bonds, and I enjoy to see her thrive in her endeavors to choose this to the up coming degree,” Howard reported. “When I listened to she was restarting the enterprise, I was just one of the initially people to respond in excitement. My little ones and wife were comprehensive of pleasure to see a different box of brittle on the doorstep. The entire household lit up.”
Mary Berkel, Bell’s very best friend of 36 several years, mentioned she has been along with Bell on her journey to make a organization influenced by her newfound independence.
“It has been wonderful to check out her develop into this extraordinary businesswoman that I normally understood she was likely to be,” Berkel stated. “Just because you are a female, it doesn’t suggest you are not independent, or that you can’t do what you want to do, and you never need to enable people keep you back.”
Bell mentioned she is hunting ahead to what the long term retains for Sweet Liberty. The company presently gives brittle flavors ranging from cayenne pecan to macadamia coconut, as perfectly as other treats these types of as do-it-yourself marshmallows. However, Bell claimed she hopes to offer you a wider vary of options in the long run.
“Entrepreneurs are ridiculous. We are very unbiased, which goes again to the concept of liberty,” Bell stated. “I see myself branching into chocolates and far more strange candies, a little something that will generate folks right here due to the fact they have never ever attempted it just before. I really do not want to be run-of-the-mill I want to turn out to be distinctive.”