Massage industry a perfect fit for couple’s business plan


By Jeff Theodore, Contributing Writer

Area – Receiving a massage is a lot more a requirement than a luxurious because it rewards overall health and wellness, according to 86 % of respondents in a recent poll executed by the American Massage Treatment Affiliation.

That concept aligns with Andrew and Jill Dudka’s belief that they are offering a very important neighborhood services as owners of Components massage studios in Shrewsbury and Mansfield.

“We’re encouraging persons who maintain accidents, most cancers survivors, expecting women of all ages and individuals who are just pressured out,” claims Andrew, a business government with a deep track record in production and functions.

A 10 years in the past, Andrew and his spouse, Jill, a longtime center school math teacher in Blackstone, Mass., sought out opening a massage franchise as a way to “be in demand of our future.”

“It was thrilling to hire staff members, establish out the shop, deal with the software package and understand about therapeutic massage,” Andrew claims. “Our objective was to open a legitimate and therapeutic office.”

Fast forward a 10 years and the couple has two flourishing studios that make use of about 40 massage therapists, doing up to 1,700 massages a month. The studios function on a membership-dependent product. Now, the Dudkas’ studios have about 1,400 customers.

“There’s no dedication to become a member but it offers an chance for persons to have a session with a most popular therapist or skip a month and bank a session that they can use at any time,” Andrew suggests.

Therapists are licensed by the point out and go through rigorous education that calls for each created and fingers-on testing.

“When we interview therapists, we ask about their backgrounds and what they can deliver to the client that they imagine is exclusive,” Andrew suggests. “A great massage therapist have to be a very good staff participant, connect with purchasers and deliver on their requires. The shopper have to really feel superior strolling out than they did strolling in.”

Massage modalities available at the Elements studios variety from deep tissue massages, which alleviate soreness and cut down muscle mass stiffness, to Swedish massages, which are pain-free and created to raise blood movement even though calming the entire body.

Andrew states deep tissue and Swedish massages are the most well known kinds at his studios. He extra, though, that an increase-on provider that phone calls for implementing CBD oil all through the therapeutic massage is turning into progressively preferred.

“Once individuals attempt it, they like it,” Andrew states of the CBD oil. “It tends to offer for a longer time agony relief. Men and women are thrilled that it is now legal in Massachusetts and a thing we can give.”

Cupping, a kind of option medication the place cups are used to regions of the entire body to lower swelling, is yet another add-on service in substantial demand, Andrew claims.

Elements Therapeutic massage is adhering to COVID security measures.
Picture/submitted

“For some clients, deep tissue massages can be painful,” he claims. “Cupping does the exact same thing as deep tissue but is much less distressing and a huge choice for our clientele.”

For the Dudkas, they hope to stay an selection that patrons will have faith in as educators about therapeutic massage, specially when it arrives to safety.

“We generally convey to clientele and our workforce that protection is our major precedence,” Andrew says. “That’s in regards to COVID and personalized safety with their bodies. In the long run, I hope to increase our business, but do so in a way that encourages people today to know that we will appear out for you.”

 

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