In the existing situation extra electricity lies in the hands of buyers than organizations and this has magnified the significance of data analytics for everyone. Analytics from knowledge arm organisations with the correct insights on customers’ aspirations, desires, and behaviors. It can help slice down significant expenditure on wasteful promoting, ensuing in helpful concentrate on-primarily based products promoting which triggers an exponential increase in small business sales and revenues, eventually benefiting the organisations in the lengthy operate.

Internet marketing, Ex-Dean,
IIM, Lucknow
Offered the swift adoption and integration of industry 4. and 4.1 systems throughout the planet, the scope of knowledge-pushed determination-building is sure to boost. This will signify an enhance in the variety of valuable job options, which would require a proficient and skilled workforce to help corporations navigate in an more and more sophisticated landscape and thrive in a unstable company environment. “Understanding Information Driven Product or service Management could support learners cultivate related competencies expected in today’s VUCA atmosphere, further more availing important possibilities to industry experts and pupils fascinated in the area”, says Prof. Rajeev Kumra, Professor, Advertising, Ex-Dean, Indian Institute of Administration, Lucknow. IIM, Lucknow is offering Knowledge-Driven Solution Management programme to cater to the raise in demand for experts in this domain. Till now, a whole of seven cohorts of the training course have been operate teaching in excess of 550+ learners and experts in Information Pushed Product or service Management. In an interaction with J&C shares details about this pathbreaking course. Excerpts .
Could you dwell much more on the training course framework of DDPM and how it has been formulated?
A. Getting into account the escalating demand from customers of information-driven small business management, the DDPM programme has been curated and made with an goal of preparing and nurturing skilled talent, savvy with knowledge analytics and administration. This specialised and area of interest programme caters to the require of producing perfectly-rounded Product or service Professionals, proficient in design pondering, facts analytics and application of market of 4.1 technologies.
IIM Lucknow’s Executive programme in Facts-Driven Product or service Management is a Stay online programme centered on assignments and case research-primarily based experiential learning. The curriculum focuses on a numerous array of facets relating to product or service administration —ranging from developing, taking care of, delivering to advertising and marketing and marketing goods. Via this programme, we intention to familiarise fascinated professionals and learners with the purposes and methodologies of facts driven choice-making and equip them with the competency to construct and manage the conclusion-to-conclusion merchandise lifecycle successfully.
We have been giving this programme for 7 cohorts now, in association with WileyNXT, an on-line govt schooling programme partner from Wiley. The firm’s high quality companies, and assistance are effectively aiding our learners make their levels, create their competencies, and progress their professions.
Are there any eligibility criteria for the programme?
A. The Govt Alumni programme is acceptable for experts included in acquiring and taking care of goods. These involve Item Administrators-Small business and Solution, Device Qualified prospects, Solution Heads, Product or service Marketing Managers and so forth. who are searching to obtain sector-verified and facts-driven experience for career progress options. The course is also ideal for specialists in computer software development and technologies who aspire to transit into product management roles.
As a leading institute with a legacy of in excess of 3 decades, this programme by IIM Lucknow focuses on good quality about amount. The eligibility standards have been made a decision to continue to keep in mind the curriculum and framework of the programme. This system is open to early-stage specialists with at the very least just one calendar year of encounter. A 50 for each cent graduation grade issue normal is necessary to enroll in the programme.
What job does this curriculum participate in in training learners and experts and in creating them long term-all set?
A. At IIM Lucknow, our aim is to make professionals of these days, long run-ready leaders and we share this vision with our executive education and learning programme partner, WileyNXT. This programme discounts with the whole gamut of products advertising procedures which are driven by qualitative research, style and design wondering, and analytical competencies. Below this programme, learners are furnished fingers-on instruction to do the job with many analytics tactics, algorithms and applications. Fixing advanced troubles, scenario scientific tests and developing buyer-centric prototypes making use of style contemplating and UX frameworks constitutes an essential element of the program’s curriculum. The seven-month class functions in the direction of supplying a mix of theoretical and practical learning, enabling learners to consider on impressive roles and carve out thriving professions in Product or service & Marketing domains.
Is this system globally recognised and does its open options for international employability?
A. Indian Institute of Management, Lucknow is a person of India’s coveted institutes of management. When it comes to company and administration schools, we have a world wide status as a bespoke leader. For above 3 a long time, we have been committed to our mission of delivering top quality instruction and developing experienced expertise and professionals. Our alumni are representing us in every single nook and corner of the environment.
At existing, we could see a definite dearth of proficient workforce, particularly in domains these types of as IT, ITeS, and engineering. This problem is not just restricted to India but is getting found across the world. Businesses throughout the globe are involved in a expertise war and are on the continual lookout for a long term-all set workforce, experienced to deal with the worries getting thrown up by electronic and tech-savvy business environments.
As a class centered on creating crucial and market ability sets, I believe that it could undoubtedly open multiple avenues and alternatives for learners and candidates.
As explained to to Geetu Vaid
