5 Digital Tools to Use for Your Small Business to Save Money

  • Jen Glantz is an entrepreneur and the founder of Bridesmaid for Hire.
  • She says she often takes advantage of digital resources to continue to keep her enterprise structured and working effortlessly.
  • Glantz uses Rebump to program stick to-up emails and FloDesk for email marketing and newsletters.

As a solopreneur who’s been operating a organization for extra than eight a long time, I’ve discovered that I can’t do anything by yourself all of the time.

Not only do I have a roster of freelancers that I flip to when I need specialized assist with a campaign or job, but I also have a record of tools for when I require support with important products on my to-do checklist.

In this article are 5 of the equipment I use regularly for my business that have saved me countless numbers of pounds and hundreds of work hours.

1. Copy.Ai

A few months ago, a buddy informed me about a copywriting resource that employs AI to create web site posts, advertising and marketing messages, and advertisement duplicate. As a specialist author, I was skeptical to use this resource, but soon after tests it out for a products launch I understood it’s a have to-have. 

I use the totally free plan on Copy.Ai, which will allow me to use the resource to produce close to 10 distinctive parts of duplicate (for a topic line, Instagram advertisement, web site write-up, publication, and far more). When I am performing A/B screening of promoting language or want to give my personal mind a split, this device has occur in helpful to help save me time and deliver a framework of copy to edit and do the job with. 

2. Canva 

I like to have control about my marketing elements and material generation, and making use of a template-based layout instrument like Canva has been a video game-changer. I use Canva for all of my design and style wants, which includes earning logos, social-media posts, web site banner ads, and graphics for my newsletters. 

I never have any history in design and style, and my graphics expertise are regretably sub-par. If I were being to use a designer to enable with my everyday wants, I’d devote thousands of bucks a month. As an alternative, I do 90% of my design do the job on Canva and use their high quality edition, with entry to extra types for $119 a year. 

3. Rebump 

One particular of the responsibilities that applied to eat into my excellent get the job done time every month was sending follow-up e-mail to people today I wanted to fulfill or operate with. Each individual Monday and Wednesday, I would devote two hours to reaching back out to people and trying to get them to respond. 

For the earlier two many years, I have not had to do that. Now I use a device known as Rebump, which permits you to pre-publish your follow-up e-mail and schedule dates for them to go out. If the person e-mails you back, the e-mail are unscheduled and never get sent. 

Rebump has not only saved me time, it truly is also aided me to land meetings or responses from folks who I may possibly have neglected to follow up with. I use their limitless prepare, which expenditures $5 a thirty day period. 

4. FloDesk 

I’ve been undertaking e-mail advertising and sending out newsletters to my audience for the earlier eight yrs. When I to start with started off doing this, I applied solutions that billed you based mostly on how numerous subscribers you had. When I attained 30,000 subscribers, this turned expensive at around $200 a thirty day period. 

Two yrs ago, I switched to FloDesk, which rates a flat fee (I pay back $19 a thirty day period) no make a difference how numerous subscribers you have. Other email providers also may well demand more to use their automation features, but FloDesk won’t.

Having electronic mail workflows pre-composed and produced saves me a ton of time. When individuals sign up for my publication or say they are interested in one of my providers, these automated flows deliver out a series of emails to them more than a seven-day interval. It permits me to do passive still efficient marketing. 

5. Zapier 

I use a large amount of unique systems, program, and instruments as a solopreneur. Since I will not have a full-time programmer or developer on my group, it can be hard to integrate  all of these different programs to do the job together efficiently.

That’s why I use a resource identified as Zapier, which connects my different platforms and will help with automation.

For case in point, if another person purchases a product or service from my web site, Zapier connects that action to my e-mail-marketing and advertising system to convey to it to immediately ship the purchaser a write-up-acquire e-mail.

If I experienced an in-property developer undertaking this, it could very easily value me countless numbers a 12 months. Rather, I commit $20 a thirty day period to use Zapier. 

As a solopreneur, it is really critical to have a assortment of instruments that aid you tackle critical tasks on your to-do record that you should not normally call for the assist of a freelancer or assistant. That way, you can carry on to emphasis your time and cash on expanding and growing your business enterprise. 

Maria Flores

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